San Diego is an attractive market for homebuyers thanks to its mild climate, desirable coastal lifestyle, and strong economy. However, the high cost of living and the competitive housing market make it a challenging place to buy for many people. The city’s real estate values have shown steady growth, making it a potentially good long-term investment. That being said, homebuyers should be aware of high home prices, property taxes, and limited inventory in sought-after areas like La Jolla or Pacific Beach. Before buying, it’s important to understand the market dynamics and have a solid financial plan.