KW refers to Keller Williams Realty, one of the largest real estate franchises in the world. KW Command is a comprehensive platform that integrates tools for customer relationship management (CRM), lead generation, marketing, and transaction management. It’s designed to help agents streamline their business operations and improve client service. KW agents are real estate professionals affiliated with Keller Williams, offering services in buying, selling, and renting properties. They are trained to use KW's innovative tools and resources to deliver personalized real estate solutions to their clients.