Flipping houses can be a lucrative venture, offering significant profits when done correctly. The primary reward is the potential for high returns in a relatively short period, especially if the property is purchased below market value and renovated efficiently. However, the risks include unexpected repair costs, market fluctuations, and difficulties in selling the property for a profit. Poor budgeting or overestimating the property's after-repair value can also lead to financial losses. Successful flipping requires market research, careful financial planning, and the ability to manage renovation projects effectively.